Inside the Marketing Kit: 36 skills for solo founders.

The Marketing Kit is for the founder who needs to ship product and growth — same week, same brain. 36 skills covering acquisition, conversion, retention, and the unsexy ops that hold them together.

Paid acquisition

• paid-ads — creative briefs, ad-copy variants, audience targeting frameworks.
• ads-management — campaign structure, budget allocation, optimisation cadence.
• ab-test-setup — design experiments that actually return signal at your traffic volume.
• analytics + marketing-dashboard — what to track, what to ignore, what to build.

Organic & SEO

• seo-optimization — on-page audit, keyword research, internal linking.
• content-marketing + content-hub — editorial calendar, topic clusters, repurposing.
• copywriting — landing-page copy frameworks (PAS, AIDA, the Hormozi formula).
• youtube-handling — script structure, thumbnail / title testing, retention pacing.
• social-media — platform-specific posting & engagement patterns.

Conversion

• form-cro — checkout / signup-form audits, friction removal.
• onboarding-cro — first-run experience design.
• pricing-strategy — anchor pricing, decoy effect, segment-aware tiers.
• marketing-psychology — the persuasion fundamentals you'll keep reaching back to.

Growth loops

• referral-program-building — incentive design, viral coefficient math, fraud guards.
• affiliate-marketing — recruiting + paying partners without a SaaS.
• gamification-marketing — streaks, levels, unlocks — when they help and when they cheapen.
• free-tool-strategy — the lead-magnet playbook (and what makes one go viral).

Creative

• ai-artist — prompting frameworks for Midjourney / Aurora / SDXL.
• logo-design, brand-guidelines, design, cip-design — the visual end.
• slides-design — pitch / fundraising decks with structure.
• video-production, stitch — short-form video workflows.

Strategy & planning

• launch-strategy — Product Hunt, X launches, Hacker News.
• marketing-planning — quarterly OKRs that don't dissolve in week two.
• marketing-research — competitor teardowns, customer interview frameworks.
• competitor-alternatives — building a "alternative-to-X" content moat.
• marketing-ideas, kit-builder, creativity — divergent thinking on tap.

Email & retention

• email-marketing — sequence templates, segmentation, deliverability.
• campaign-management — coordinated multi-channel launches.

Who this is for

If you have a CMO, you don't need this. If you're the CMO and the CTO and the only person writing copy on Friday at 11 PM — you're our customer. The kit doesn't replace marketing intuition; it gives you a reference desk that's always open and a co-author that's read every growth book.